Sevilla City One, Metropolis of Southern Europe, held a new session today of its Communications Committee, focused on analyzing the main challenges and opportunities in the urban development of Seville and its metropolitan area, with special attention to access to housing as a key factor in competitiveness, social cohesion, and talent attraction.
The meeting took place in the context of presenting the conclusions of the report “X-ray of Seville and its Metropolis 2025–2035”, prepared from contributions by communications experts who are members of Sevilla City One, in collaboration with the Seville Press Association, Caja Rural del Sur, and Lagoom Living.
For his part, the Deputy General Manager of Caja Rural del Sur, José María Vera, welcomed attendees to the Communications Committee meeting of Sevilla City One, thanking the various stakeholders involved for their participation and highlighting the strategic nature of the initiative. In his speech, he underscored the institution’s firm commitment to a project with a metropolitan vocation that aims to contribute to the economic, social, and territorial development of Seville, strengthening its positioning as an innovative, competitive city prepared to face major future challenges.
Among other aspects, the report’s conclusions analyze housing, where Seville maintains relatively balanced real estate growth, avoiding the severe pressures affecting other major national markets. “The Andalusian capital ranks as the ninth city in Spain with the highest interest in home purchasing, with increasingly informed and selective demand that prioritizes efficiency, urban quality, and peripheral locations over the continued rise in prices in the historic center,” stated Rafael Miranda, President of Sevilla City One.
“The challenge is not only to grow, but to grow well. Seville has clear strengths, but also a strategic responsibility: to ensure that access to housing does not become an obstacle to its metropolitan development or to its projection as the Metropolis of Southern Europe,” he added.
Affordable housing, a strategic opportunity for talent and innovation
According to the report, in the section on opportunities for sustainable and innovative transformation, access to housing — especially affordable housing — emerges as an essential strategic vector for realizing Seville’s potential as an innovative city attractive to new professional profiles.
53.8% of experts identify as a priority positioning Seville as a destination for digital nomads and international talent, an objective that will only be viable if accompanied by active policies for affordable and temporary housing, a network of coworking spaces, adequate urban services, and strong digital and global connectivity.
Likewise, 61.5% of those consulted point to promoting urban projects focused on affordable housing as a strategic priority, understanding it as basic urban infrastructure rather than merely a market commodity. Progress in this area will strengthen social cohesion, prevent residential displacement processes, and foster balanced and competitive urban growth.
Lagoom Living as a model of public-private collaboration
During the session, the President of the Seville Press Association, Rafael Rodríguez, stressed the importance of addressing the housing debate from a rigorous and strategic information perspective: “Housing is not only an economic issue; it is a central matter of social cohesion and democratic quality. Reporting rigorously on this challenge is key for citizens to understand the urban decisions that will shape Seville’s future.”
In this context, Lagoom Living’s contribution stands out as one of the main examples of public-private collaboration aimed at easing pressure on the rental market. In Sevilla Este, next to Fibes, the developer is promoting the largest affordable rental project in Andalusia, with 843 housing units, 691 of which will be VPO (subsidized housing) designated for rental, with estimated prices starting at €450–€500 per month.
With an investment of €143 million, Lagoom Living’s project acts as a driving force for the eastern axis of the city and helps relieve pressure on the rental market in one of the areas with the highest demand, preventing the forced displacement of families to the second metropolitan ring.
“Access to affordable housing is not only a social response; it is an investment in urban stability and economic competitiveness,” said Javier Braza, CEO of Lagoom Living. “Projects like this make it possible to absorb real demand, curb residential displacement, and strengthen the balance between the city center and the metropolitan area.”
